Your online presence is a key part of campaign vetting by carriers. This is the website you provided at the time of your Brand registration. Ensure that the following are in place.
If you have a
Contact Us form on your website that captures phone numbers as a mandatory field, you must add the following disclaimer clearly under the Contact Us web form:
“By providing a telephone number and submitting the form, you are consenting to be contacted by SMS text message and agreeing to our
Privacy Policy. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out of further messaging. Reply HELP for more information."
If you have a
Contact Us form on your website that captures phone numbers, you can also make it a non-mandatory field. In this case, if a customer voluntarily provides you with a phone number, it is considered as their consent.
Ensure that your website has a privacy policy section
Ensure that the privacy policy is linked on your
Contact Us form if it is being used to collect phone numbers.
Ensure that your privacy policy clearly states that the phone numbers you collect and the consent you received will not be shared with 3rd-party providers.
If your privacy policy does mention that you share data with third parties, you must make a carve out/exclusion for sharing phone numbers and opt-in consent that you collect from your consumers. Please ensure your privacy policy is amended to reflect this before campaign submission
Note: Consent cannot be passed on to third parties, meaning, consent granted to Bob’s bait shop to send text messages cannot be re-used by Charlie’s car shop.
An example of a carve-out is provided below but please consult your legal advisor to make amendments to your privacy reflecting this change:
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties